One of the repeated truths about job hunting is network, network, network.

I can’t guarantee that it will get you the job, but it feels better and more effective than other methods. It feels better because you are not sending out your resume to never hear a thing back, which over many, many times is unrewarding and depressing. It is more effective as you are talking with decision makers or at least the co-workers of decision makers.

With the Internet and social media it is easier than ever. Be sure to join all the groups associated with The College of William & Mary and The Mason School of Business. Then methodically go through the members looking for the ones at the companies you are interested in or with job titles you want.

Most social media requires you to contact people via email which makes it easy for the shy types and easier for everyone else. I usually use the name The College of William & Mary or The Mason School of Business in the subject line to get through the clutter. Then, your first sentence should briefly explain your relationship to the school.

The email should be short, no more than a paragraph or two and include your phone number, email address and a suggested time or two to talk. Be sure to tell them how much you appreciate their help and advice. Then be sure to follow up a few days later. After three or four attempts to contact a certain person, move on to others on your list.

When you finally do connect, I never ask straight out for a job. I ask for information about the field, who else is hiring, suggestions of ways to get in the field. If they have a job or think they might have one soon, they will bring it up. People know why you are calling, so don’t embarrass them. One thing leads to another and pretty soon you will find what you want.

In general I have found people of the Tribe helpful and friendly and I wish you good luck networking.