Forbes Magazine recently asked business leaders and entrepreneurs to answer what they believe to be the 20 Most Important Questions in Business.

They’re questions worth answering, so here goes.

Question 1: What is your value proposition?

This question is an absolute “must” for business owners. In my class, we push students to describe their business value proposition on the back of a business card, forcing them to cut out lengthy explanations without meaningful statements.

Visit this blog early next week to see my answer to the next question:  Does your product address a viable market?